SeeBoon Lim, known as Mervin, is the Founder and Chief Executive Officer of Hock Choon Group Sdn Bhd and the driving force behind the establishment and growth of World Commerce Freight System Sdn Bhd (WCFS). He holds a degree in Information Technology and International Business from the University of Toledo, USA.
Mervin began his career in 1997 with Schenker Malaysia as a Sales Executive. In 2000, he founded WCFS with a team of just three employees, laying the foundation for what would become the Group’s core logistics platform. With more than 25 years of experience in the logistics industry, he brings deep operational expertise, strong commercial instincts, and long-term strategic vision to the Group.
Under his leadership, the Group has grown into an established logistics organization with more than 75 employees, operating across key logistics hubs including air freight at KLIA, ocean freight at Port Klang, and multiple regional branches in Penang, Johor, Kedah, and Sabah.
KimChiew Lim, known as Jeffrey, is a key member of the leadership team at Hock Choon Group and brings more than 25 years of hands- on experience within World Commerce Freight System Sdn Bhd. He holds a degree in Fine Arts from Parsons School of Design, USA.
Since joining the company in 2000, Jeffrey has played an instrumental role in shaping the Group’s logistics capabilities. He oversees both air and ocean freight operations and has been central to driving business development, sales expansion, and customer relationship growth. His deep understanding of operational workflows, client requirements, and market dynamics has contributed significantly to the Group’s consistent service quality and nationwide expansion.
Senior finance and accounting professional with close to 30 years of experience in accounting, finance, financial control and corporate support functions, including 25 years with WCFS and approximately 20 years in managerial capacity.
Long-serving senior member of WCFS, with deep institutional knowledge, proven operational discipline and extensive experience supporting financial reporting, accounting operations, internal controls and stakeholder coordination across the organisation.
Holds a Bachelor’s Degree in Accounting from the University of Abertay Dundee, with a strong foundation in accounting principles, financial management and professional finance practices.
Dr. Kongyew WONG is a distinguished economist and corporate leader with over 25 years of experience in global finance and economic policy.
As a seasoned expert in managing public listed companies across the US, Australia, and Malaysia, he currently serves as Chairman of NUREN Group Ltd (NSX) and Director of EUDA Health Holdings Limited (NASDAQ) and E-Plus Ltd (NSX). He also serves as Managing Partner of D’Mace Capital (Australia) and Associate Partner at ZICO Evolve Capital (Malaysia).
Dr. Wong has also served as a high-level advisor to the Malaysian government, where he led a key component of the National Economic Transformation Program. He holds a Ph.D. from Strathclyde University in Scotland and completed his postdoctoral research at Peking University.
SeeBoon Lim, known as Mervin, is the Founder and Chief Executive Officer of Hock Choon Group Sdn Bhd and the driving force behind the establishment and growth of World Commerce Freight System Sdn Bhd (WCFS). He holds a degree in Information Technology and International Business from the University of Toledo, USA.
Mervin began his career in 1997 with Schenker Malaysia as a Sales Executive. In 2000, he founded WCFS with a team of just three employees, laying the foundation for what would become the Group’s core logistics platform. With more than 25 years of experience in the logistics industry, he brings deep operational expertise, strong commercial instincts, and long-term strategic vision to the Group.
Under his leadership, the Group has grown into an established logistics organization with more than 75 employees, operating across key logistics hubs including air freight at KLIA, ocean freight at Port Klang, and multiple regional branches in Penang, Johor, Kedah, and Sabah.
KimChiew Lim, known as Jeffrey, is a key member of the leadership team at Hock Choon Group and brings more than 25 years of hands- on experience within World Commerce Freight System Sdn Bhd. He holds a degree in Fine Arts from Parsons School of Design, USA.
Since joining the company in 2000, Jeffrey has played an instrumental role in shaping the Group’s logistics capabilities. He oversees both air and ocean freight operations and has been central to driving business development, sales expansion, and customer relationship growth. His deep understanding of operational workflows, client requirements, and market dynamics has contributed significantly to the Group’s consistent service quality and nationwide expansion.
Corporate leader and entrepreneur with 25 years’ experience in complex regulatory environments and scaling multinational service platforms.
Former Executive Director of a leading public entity; key in building CKmama, one of Malaysia’s largest postnatal wellness platforms, managing 2,000+ providers.
Collaborated with the Malaysian Ministry of Tourism, Arts and Culture to develop National Service Operating Standards and a Code of Practice for 1,000+ beauty and wellness operators.
Datuk Rashidi bin Hasbullah is a distinguished corporate leader and former senior public administrator with over 30 years of exemplary service in shaping Malaysia’s national policies and strategic landscape. Notably, he served as the Secretary-General (KSU) of the Ministry of Tourism, Arts and Culture Malaysia (MOTAC), where he spearheaded major master plans including the National Tourism Policy (2020-2050) and institutional corporate turnarounds.Following his retirement from public service, Datuk Rashidi seamlessly transitioned into corporate governance, offering deep regulatory insight and risk-management expertise. He serves as the Senior Independent Non-Executive Director at Tanco Holdings Berhad and chairs its Nomination Committee. He is also members of Audit Committee and Risk Management & Sustainability Committee. His extensive governance portfolio includes board members of Sepang International Circuit (SIC), Putrajaya International Convention Center (PICC), and the National Academy of Arts, Culture and Heritage (ASWARA), National Art Gallery, Tourism Malaysia, Kraftangan Malaysia, Penang Hill Coperation. Academically accomplished, Datuk Rashidi holds a Master’s Degree in Tourism from Central Michigan University, a Bachelor of Science from Mississippi State University, and completed the prestigious Oxford Advanced Leadership Course at the University of Oxford. His combination of top-tier ministerial stewardship, regulatory mastery, and robust PLC boardroom experience makes him a valuable asset in driving corporate oversight, transparency, and long-term shareholder value.
Over 20 years experience in the Southeast Asia logistics and oil and gas sectors. Most recently served as Special Advisor of Oil and Gas at Indonesia Ministry of Energy and Mineral Resources; President Director at PT.Petro Gas Nasional, a supplier for technical and logistical needs in the industrial and oil/gas sectors; and President Commissioner of PT. Indonesia World Commerce Logistics. Holds Master of Public Administration from University Prof. Dr. Moestopo, a private university in Jakarta.
KimChiew Lim, known as Jeffrey, is a key member of the leadership team at Hock Choon Group and brings more than 25 years of hands- on experience within World Commerce Freight System Sdn Bhd. He holds a degree in Fine Arts from Parsons School of Design, USA.
Since joining the company in 2000, Jeffrey has played an instrumental role in shaping the Group’s logistics capabilities. He oversees both air and ocean freight operations and has been central to driving business development, sales expansion, and customer relationship growth. His deep understanding of operational workflows, client requirements, and market dynamics has contributed significantly to the Group’s consistent service quality and nationwide expansion.
SeeBoon Lim, known as Mervin, is the Founder and Chief Executive Officer of Hock Choon Group Sdn Bhd and the driving force behind the establishment and growth of World Commerce Freight System Sdn Bhd (WCFS). He holds a degree in Information Technology and International Business from the University of Toledo, USA.
Mervin began his career in 1997 with Schenker Malaysia as a Sales Executive. In 2000, he founded WCFS with a team of just three employees, laying the foundation for what would become the Group’s core logistics platform. With more than 25 years of experience in the logistics industry, he brings deep operational expertise, strong commercial instincts, and long-term strategic vision to the Group.
Under his leadership, the Group has grown into an established logistics organization with more than 75 employees, operating across key logistics hubs including air freight at KLIA, ocean freight at Port Klang, and multiple regional branches in Penang, Johor, Kedah, and Sabah.
KimChiew Lim, known as Jeffrey, is a key member of the leadership team at Hock Choon Group and brings more than 25 years of hands- on experience within World Commerce Freight System Sdn Bhd. He holds a degree in Fine Arts from Parsons School of Design, USA.
Since joining the company in 2000, Jeffrey has played an instrumental role in shaping the Group’s logistics capabilities. He oversees both air and ocean freight operations and has been central to driving business development, sales expansion, and customer relationship growth. His deep understanding of operational workflows, client requirements, and market dynamics has contributed significantly to the Group’s consistent service quality and nationwide expansion.
Dr. Kongyew WONG is a distinguished economist and corporate leader with over 25 years of experience in global finance and economic policy.
As a seasoned expert in managing public listed companies across the US, Australia, and Malaysia, he currently serves as Chairman of NUREN Group Ltd (NSX) and Director of EUDA Health Holdings Limited (NASDAQ) and E-Plus Ltd (NSX). He also serves as Managing Partner of D’Mace Capital (Australia) and Associate Partner at ZICO Evolve Capital (Malaysia).
Dr. Wong has also served as a high-level advisor to the Malaysian government, where he led a key component of the National Economic Transformation Program. He holds a Ph.D. from Strathclyde University in Scotland and completed his postdoctoral research at Peking University.
SeeBoon Lim, known as Mervin, is the Founder and Chief Executive Officer of Hock Choon Group Sdn Bhd and the driving force behind the establishment and growth of World Commerce Freight System Sdn Bhd (WCFS). He holds a degree in Information Technology and International Business from the University of Toledo, USA.
Mervin began his career in 1997 with Schenker Malaysia as a Sales Executive. In 2000, he founded WCFS with a team of just three employees, laying the foundation for what would become the Group’s core logistics platform. With more than 25 years of experience in the logistics industry, he brings deep operational expertise, strong commercial instincts, and long-term strategic vision to the Group.
Under his leadership, the Group has grown into an established logistics organization with more than 75 employees, operating across key logistics hubs including air freight at KLIA, ocean freight at Port Klang, and multiple regional branches in Penang, Johor, Kedah, and Sabah.
KimChiew Lim, known as Jeffrey, is a key member of the leadership team at Hock Choon Group and brings more than 25 years of hands- on experience within World Commerce Freight System Sdn Bhd. He holds a degree in Fine Arts from Parsons School of Design, USA.
Since joining the company in 2000, Jeffrey has played an instrumental role in shaping the Group’s logistics capabilities. He oversees both air and ocean freight operations and has been central to driving business development, sales expansion, and customer relationship growth. His deep understanding of operational workflows, client requirements, and market dynamics has contributed significantly to the Group’s consistent service quality and nationwide expansion.
Corporate leader and entrepreneur with 25 years’ experience in complex regulatory environments and scaling multinational service platforms.
Former Executive Director of a leading public entity; key in building CKmama, one of Malaysia’s largest postnatal wellness platforms, managing 2,000+ providers.
Collaborated with the Malaysian Ministry of Tourism, Arts and Culture to develop National Service Operating Standards and a Code of Practice for 1,000+ beauty and wellness operators.
Dato’ Sri KC Wong is a preeminent Malaysian corporate figure and strategist. In 2016, he was conferred the title of Dato’ Sri, a high-ranking state honorific awarded for significant contributions to the nation. He is responsible for spearheading the Group’s long-term strategic roadmap and evolution into a Southeast Asian logistics industry leader.
Dato’ Sri KC is the Founder of D’Mace Group, a portfolio investment corporation, and has held Managing Directorships in various public listed companies. He has led several multinational mergers and acquisitions and navigated complex corporate restructurings bridging diverse regulatory environments and capital markets. His ability to synchronize operational goals with investor interests was internationally lauded in 2016, when he received the ASEAN Business Award for High Impact Business Model.
Dato’ Sri KC also serves as a Trustee for the AUTORR Foundation, championing healthcare for the elderly. He holds dual UK diplomas in Accountancy (LCCI) and Marketing (CIM).
Lai Hock Tan (Lionel), born on 13 October 1959 and graduated with Diploma in Accounting (UK) and Freight Forwarding (Germany).
Five years experiences in MSAS (UK) and 30 years in Schenker (Germany), both based in Malaysia. Retired end of 2017 as Director of Air Freight and Director of Business Development and Sales.
Radha Krishnan, born on 26 January 1957 and graduated in Masters of Manufacturing Management (1996) and Masters of Advanced Business Practices (2005), both from the University of South Australia.
Started working in 1980 with Monsanto Electronics Sdn. Bhd (up to 2000), before moving to 1st Silicon Sdn. Bhd, Kuching, Sarawak (2000-2003) and Nobile Inc, Philippines (2003-2020) as Chief Operations Officer. Radha Krishnan is also a qualified Lead Auditor for ISO9001.
Over 20 years experience in the Southeast Asia logistics and oil and gas sectors. Most recently served as Directorate General of Oil and Gas at Indonesia Ministry of Energy and Mineral Resources; President Director at PT.
Petro Gas Nasional, a supplier for technical and logistical needs in the industrial and oil/gas sectors; and President Commissioner of PT. Indonesia World Commerce Logistics. Holds Master of Public Administration from University Prof. Dr. Moestopo, a private university in Jakarta.