SeeBoon LIM (Mervin)

Founder and Chief Executive Officer of Hock Choon Group Sdn Bhd, and the driving force behind World Commerce Freight System Sdn Bhd. He graduated from the University of Toledo, USA, with a degree in Information Technology and International Business.

He began his career with Schenker Malaysia in 1997 as a Sales Executive before founding World Commerce Freight System in 2000 with a team of just three employees, laying the foundation for the Group’s logistics business. With over 25 years of experience in the logistics industry, he brings deep operational expertise and strategic vision to the Group.

Under his leadership, the Group has grown into an established logistics platform with over 75 employees, operating across air freight (KLIA), ocean freight (Port Klang), and multiple branches nationwide including Penang, Johor, Kedah, and Sabah.

KimChiew LIM (Jeffrey)

A key member of the leadership team at Hock Choon Group, bringing over 25 years of extensive experience within World Commerce Freight System Sdn Bhd. He holds a degree in Fine Arts from Parsons School of Design, USA.

Since joining the company in 2000, he has been instrumental in shaping the Group’s logistics capabilities, overseeing both air and ocean freight operations while driving business development and sales growth. His deep understanding of operational workflows, customer requirements, and market dynamics has contributed significantly to the company’s consistent service delivery and expansion.

Dr. Kongyew WONG

A key member of the leadership team at Hock Choon Group, bringing over 25 years of extensive experience within World Commerce Freight System Sdn Bhd. He holds a degree in Fine Arts from Parsons School of Design, USA.

Since joining the company in 2000, he has been instrumental in shaping the Group’s logistics capabilities, overseeing both air and ocean freight operations while driving business development and sales growth. His deep understanding of operational workflows, customer requirements, and market dynamics has contributed significantly to the company’s consistent service delivery and expansion.